The Coronavirus pandemic took its toll on the vast majority of businesses – especially the health and fitness industry. As restrictions start to change, people are starting to return to the gym or fitness studio. But there are still a lot of people too nervous to train at a gym and have either cancelled their…
In the year 2019 social media is as prominent as it has ever been. It is more crucial than ever before that you bring your business into the 21st century and use the various social media platforms and features that can be found all over the web. But how should you be using these platforms…
You may have run a few Facebook ads in order to boost your fitness business and generate some leads. But have you given any thought into the pros to using Facebook Messenger to keep in touch with your current and future clients? If the answer is no, then read on! More and more businesses are…
When running your own business, you can find yourself easily snowed under with so many tasks it can sometimes seem out of control. But the good news is that it does not have to be! You probably have enough on your plate at any one time, so why add more to the endless list of…
One of the best ways to enhance your social media content is to follow similar brands even if they are your competition. This way you can get a clear idea of what works and what does not. In addition to trial and error, knowing how others social media posts perform can give you the knowledge…
Did you know that 73% of consumers would trust a fitness business more if it had positive reviews? And that 85% of consumers trust online reviews as much as a friend or family member? The power of a positive review is wonderful in its own right. Optimising great customer feedback even further can turn this…
Whatever you think of Google, you have to admit that they offer a lot of free tools to use with the convenience of being able to access them with one login. Fitness business owners should take advantage of these tools to get more out of their search engine and social media marketing campaigns. There is…
As we are coming to the end of 2018, now is a great time to start planning your 2019 social media strategies. But social media is always changing so it is important to keep an eye on any new developments which you can take advantage of in the New Year. To help you stay ahead…
As fitness owners struggle to reach their audience with Facebook page content, many are turning to Facebook groups to deliver their brand’s message and connect with fans. Many marketers compare Facebook pages to a monologue and groups to a dialogue; while a brand is in control of its page content, group content is typically more…
One of the best ways I can describe influencer marketing is the old saying “it isn’t what you know but who you know.” Influencer marketing is basically when a business collaborates with an influential person on social media to promote a product, service or campaign. Now I am not going to focus on those well…
