One of the best ways to enhance your social media content is to follow similar brands even if they are your competition. This way you can get a clear idea of what works and what does not. In addition to trial and error, knowing how others social media posts perform can give you the knowledge you need in order to get your social media following up and increase interactions with your future posts.
The fitness industry is so competitive but what brands are killing it right now? Who is everyone watching and who should you be watching out for? The following are some of the top fitness brands that are crushing it on social media platforms and are definitely worth a follow!
1. Anytime Fitness
Instagram is one of the most popular social media platforms for the fitness industry in the year 2019. This combines the easy layout with a great visual for your followers. This is why many of the most popular fitness brands make the majority of their content tailored for Instagram. They combine great content with professional photography and a solid network of followers from their business.
The first on our list is Anytime Fitness. This huge fitness centre chain really do Instagram right. It gives so many of its clients and others outside of the Anytime Fitness family inspiration to be their best selves. Have a look at their simple yet effective posts and see how you can use this kind of content in your own social media, especially your Instagram.
2. Race with Reason
Race with Reason is a non-profit organisation that hosts race challenges. They produce amazingly intriguing images of runners making their way across the terrain. Even better, all of the money they raise from their endeavours go to charity. At the time of this blog, they have upwards of 15 thousand followers and increasing as we speak! This one is definitely worth a look as it combines simplicity of content with something that all of their viewers find interest in. It started with just those who participate and their love of this social media has spread to friends and family from here. With a few hundred posts they have been able to secure a massive following.
3. Joe Wicks – the Body Coach
Joe Wicks otherwise known as “The Body Coach” is a British fitness coach, TV presenter and author, specialising in cooking and fitness books. His fitness method uses short intense High Intensity Interval Training workouts. Wicks believes the key to social media success is tailoring content to each platform. “They’re all really valuable if you use them correctly. Things might bomb on Snapchat but be awesome on Facebook,” he says. “You’ve got to learn and adapt. We observe and listen to everything. We know what to post, when and why, to get the maximum reach and engagements.” Definitely one to follow!
4. Lululemon Athletica
For a fitness brand that is all about inspiration, look no further than Lululemon Athletica. They have hit the million followers mark and are still growing. They remind us to enjoy the simple things in life and look to inspire and enlighten their followers. This is a great way to engage people without having to concentrate solely on your product, luring them in with different content which can in turn link to your brand.
5. Nike Women
There is no need to tell you that Nike Women is up there with the best. They have a huge team and budget behind them so they have the freedom to do anything. From here we can learn how to promote our brands without making them the main focus of our posts. Look at how they advertise their products without shoving a logo or slogan in your face. It is the art of marketing at its finest.
6. Virgin Active
Virgin Active fitness club is one that you may be familiar with. They also have a great social media following and it is not hard to see why. They show off their gyms and patrons, allowing you to see inside what they have to offer. Their posts are alluring and certainly appeal to their target audience. It is safe to say that their social media campaigns do wonders for their business and probably get a lot more people involved in their exploits than before they began with online marketing.
7. Michelle Bridges
Everyone knows Michelle Bridges – her ad campaigns are all over television and she has so many products to sell it is likely you have seen them at the supermarket in the form of diet based products or hosting the Biggest Loser. Having a look at her popular social media posts can give you a good indication of what works specifically and what is relevant to her followers.
8. Men’s Health Magazine
This is one I follow myself so it isn’t just for the guys. It concentrates on hard workouts, quality products and nutritional food recipes. It’s full of interesting and scientifically based articles with a hint of humour and sometimes a healthy dose of controversy but it is one which has a huge following due to the consistent and interesting content they post.
9. New Balance
As a shoe and apparel company, New Balance targets fitness fanatics as well as those who are just getting into the workout scene. They have developed a range of active wear that is on full view in all of their posts online. It shows women in a very positive light and you can certainly tell that a lot of time and effort has been poured into their posts. They are not just showing the practical use of their products but we also see the comfort and style that goes along with it. A very good way to drum up sales and sustain that social media presence.
Even if you aren’t a fitness fanatic, I am sure you have heard of CrossFit. This company has been around for a while on the fitness scene. Their Instagram page speaks volumes for their popularity and in their posts it is evident that they have spared no expense. It shows beautiful women and men dedicating their time to getting fit and their strategic posts are certainly a testament to their on point social media team behind the scenes.
So now you know who is making the most of the online platforms, take the time to explore and see how the content hits the mark with their audiences. Look at what gets the followers liking and commenting and what falls short. You can use this information to your advantage and increase the likelihood of heightening the interactions with your own fans and followers.