We all know that over winter it is harder to keep up that motivation. It seems that, especially in the fitness industry, the cooler weather can bring with it a lull in business as everyone prepares to bunker down. But it does not have to...
Did you know that 73% of consumers would trust a fitness business more if it had positive reviews? And that 85% of consumers trust online reviews as much as a friend or family member? The power of a positive review is wonderful in its own right....
Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your fitness business? In this blog, you’ll discover the most common mistakes made with Facebook ads and how to resolve them so...
Whatever you think of Google, you have to admit that they offer a lot of free tools to use with the convenience of being able to access them with one login. Fitness business owners should take advantage of these tools to get more out of their...
As you all probably know by now, the new Facebook algorithm has resulted in a big drop in the organic reach of your content (for more on this, read my previous blog on Facebook Zero. Mark Zuckerberg, said this about the planned updates to the news...
Your brand is one of the most important assets you own – it is more than just your logo and name. Think of it as a promise to your members and clients. It tells people what they can expect from you and what makes you...
As we are coming to the end of 2018, now is a great time to start planning your 2019 social media strategies. But social media is always changing so it is important to keep an eye on any new developments which you can take advantage...
If you want results from your Facebook ads, you need a great image and well crafted and effective text. Strong and effective copywriting has the power to persuade your audience to stop and click on your ad and take some action. Good copy is the difference...
You have yourself a bunch of leads from your social media or marketing campaign. Now comes what is often the hardest part – converting them to paying members! If you find this is one of your main challenges, read my top 10 tips to help...
One of the best ways I can describe influencer marketing is the old saying “it isn’t what you know but who you know.” Influencer marketing is basically when a business collaborates with an influential person on social media to promote a product, service or campaign. Now...
Register for FREE 14 days of tips delivered to your inbox, covering a range of marketing and social media topics to help you run a successful fitness business.
