Now I am going to assume you are already on social media and are happily posting away. But how many social media promos have you run recently? Some…. A few…. Ummm none? Well let me suggest you need to run a Facebook promotion every week! Why? Well you will get more engagement, build your community, recruit…
Search Engine Optimisation (or SEO), sounds pretty complicated but to make it simple, it comes down to how easy you are to find on a search engine such as Google (the biggie) or Bing. And let’s face it, this is how the majority of people find what they are looking for. In the old days (yes…
Social media is BIG. Pretty much everyone is on it (including my 85 year old Father) and I can’t see this changing anytime soon. And the bigger social media gets, the more important a role it plays in your marketing. Gone are the days of putting all your marketing dollars towards the more traditional forms…
Pretty much all fitness and sports businesses today have a Website – it plays an important part of your marketing strategy. And there are many important reasons as to why you should have one – it is always accessible, it gives your business added credibility, it keeps your clients and leads informed, plus it saves…
Instagram is really becoming a hot social media tool to be on today. As of June this year, Instagram had 500 million monthly active, more monthly active users than Twitter and is the second most engaged network after Facebook. You should be on Facebook as a priority but if you are looking for another channel…
Last month I wrote about my first top 10 tips to get a better return on your Facebook ads – here are my next and final top 10 tips to help you get a better return on your Facebook advertising: 11. Use a relevant landing page When someone clicks on your ad, whatever you do,…
So you have your social media channels all set up and you have managed to get a decent number of fans and followers. Now comes the next question, how do I get more engagement from them (as in more likes, shares, comments, retweets, forwards or just some sort of reaction to your posts)? Before we…
OK let’s start this blog getting down and dirty. Most of us have experienced a one night stand – that fleeting night of passion that often is exciting, thrilling and can make you feel so special at the time. Then the next day comes – boy is that a different story. A lot of us…
When I decided about ten years ago that I wanted to do something in addition to marketing, I was tossing up between becoming a university lecturer or a Les Mills group fitness instructor. I decided to go down the instructing path. I was already spending a lot of time at the gym and honestly, how…
Let’s face it, we all have a good laugh about those typical gym stereotypes we read about and often see at the gym. If I see someone spending more time on their mobile phone texting furiously away, I wonder just how serious they are about their training (oh and if this happens in my class,…
