Your brand is one of the most important assets you own – it is more than just your logo and name. Think of it as a promise to your members and clients. It tells people what they can expect from you and what makes you special. It is who you are, who you want to…
One of the best ways I can describe influencer marketing is the old saying “it isn’t what you know but who you know.” Influencer marketing is basically when a business collaborates with an influential person on social media to promote a product, service or campaign. Now I am not going to focus on those well…
As I have mentioned in my previous blog, every fitness trainer or business should be blogging. Not only will it help you with your SEO but will also position you as an authority in your area. Whether you are already blogging or just about to jump onto the blog bandwagon, then read my top 10…
With the growing use of social media, you may think this would result in the decline in the importance of email as a marketing tool. But on the contrary, email marketing is bigger than ever and is still one of the most effective ways to generate leads and close sales. Though social media is great…
There is an old saying “don’t put all your eggs in one basket” meaning you shouldn’t put all your resources, money or hopes into just one thing. Eggs are pretty delicate, and if all of your eggs were in one container, and that container was damaged, you may lose all of your eggs in one…
When you are scrolling down your Facebook feed, what gets your attention first – a photo or a video? It is a well proven fact that video gets more attention compared to an image. One of the great things about video is that you can share more of yourself with people. When people see your face…
My previous blog was on writing more effective Facebook ads but what about who then sees your ads? First let’s take a step back – you have to work out who your target audience is. This is one of the most basic marketing questions to ask. You can’t be everything to everyone – so who…
Let’s face it – first impressions count. We sum up people, rightly or wrongly, in the first few seconds we meet them based on how they look, what they are wearing, how they talk, what they say and how they carry themselves. The same applies to social media – when we first see a person’s…
Now I am going to assume you are already on social media and are happily posting away. But how many social media promos have you run recently? Some…. A few…. Ummm none? Well let me suggest you need to run a Facebook promotion every week! Why? Well you will get more engagement, build your community, recruit…
Social media can be great fun but if you are using it for your fitness or sports business and are spending time and money on it, then you want to see some return on your investment. In the past lead generation was all about cold calling, mass mailings or adding a number to an ad…
