Back in the old days (OK back in my days), when we needed to find out about a business, we would either ask someone we knew or use the Yellow Pages. Remember the Yellow Pages, the two big directories (A to K and L to Z) we used to get delivered every year to each…
Search Engine Optimisation (or SEO), sounds pretty complicated but to make it simple, it comes down to how easy you are to find on a search engine such as Google (the biggie) or Bing. And let’s face it, this is how the majority of people find what they are looking for. In the old days (yes…
No matter what how many members you have, how big your marketing budget is or what type of fitness or sports business you run, you need to be doing some marketing to ensure people know about your business, to generate leads, to promote your services and to keep increasing your sales. The challenge is there…
Pretty much all fitness and sports businesses today have a Website – it plays an important part of your marketing strategy. And there are many important reasons as to why you should have one – it is always accessible, it gives your business added credibility, it keeps your clients and leads informed, plus it saves…
When I am reviewing the online profile of a fitness centre, personal trainer or a sporting business, one of the first things I look for is a blog. If I don’t see one, my heart sinks a little. If you are not blogging, then you need to start sooner rather than later. It is an…
Instagram is really becoming a hot social media tool to be on today. As of June this year, Instagram had 500 million monthly active, more monthly active users than Twitter and is the second most engaged network after Facebook. You should be on Facebook as a priority but if you are looking for another channel…
Last month I wrote about my first top 10 tips to get a better return on your Facebook ads – here are my next and final top 10 tips to help you get a better return on your Facebook advertising: 11. Use a relevant landing page When someone clicks on your ad, whatever you do,…
I know I don’t need to tell you how Facebook has become such an important part of marketing your fitness or sports business. Therefore it is only logical that Facebook advertising also plays an important role in your marketing to increase your brand name, generate leads and increase sales. But let me tell you there…
From my experience, I find the vast majority of fitness and sporting businesses spend hours of time and the majority of their budget on marketing to individuals or sometimes couples and families. But let me give you a tip – get to know your local companies, shops, corporates, sporting clubs, association and other heath and…
Let’s face it, we all have a good laugh about those typical gym stereotypes we read about and often see at the gym. If I see someone spending more time on their mobile phone texting furiously away, I wonder just how serious they are about their training (oh and if this happens in my class,…
