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Most businesses I work with have run Facebook ads in the past with varying degrees of success. The usual case is that a lot of money is spent with disappointing results.Social media is like any form of marketing, you want a return on the money...

Let's face it - first impressions count. We sum up people, rightly or wrongly, in the first few seconds we meet them based on how they look, what they are wearing, how they talk, what they say and how they carry themselves.The same applies to...

Social media can be great fun but if you are using it for your fitness or sports business and are spending time and money on it, then you want to see some return on your investment.In the past lead generation was all about cold calling,...

Back in the old days (OK back in my days), when we needed to find out about a business, we would either ask someone we knew or use the Yellow Pages.Remember the Yellow Pages, the two big directories (A to K and L to Z)...

Search Engine Optimisation (or SEO), sounds pretty complicated but to make it simple, it comes down to how easy you are to find on a search engine such as Google (the biggie) or Bing.And let's face it, this is how the majority of people find...

Pretty much all fitness and sports businesses today have a Website - it plays an important part of your marketing strategy. And there are many important reasons as to why you should have one - it is always accessible, it gives your business added credibility,...

When I am reviewing the online profile of a fitness centre, personal trainer or a sporting business, one of the first things I look for is a blog.If I don't see one, my heart sinks a little.If you are not blogging, then you need to...