It’s so easy to get caught up with the latest and greatest. Social media is undoubtedly the big thing at the moment but email should still play an important part of your online marketing activities. Around 85% of people around the world communicate through email – compare this to around 62% who communicate through social…
DetailsSocial media plays an important part of your marketing. Just like any marketing, you need to be monitoring the results to see what is working and what isn’t. You need to perform routine checks on what kind of content is well liked by your audience, and make regular adjustments based on these insights. Monitoring your…
DetailsIf you aren’t on or using LinkedIn, consider these facts: LinkedIn is the world’s largest professional network on the Internet LinkedIn is currently the third most popular social network in terms of unique monthly visitors, right behind Facebook and Twitter There are over 7 million registered members in Australia on LinkedIn People are signing up…
DetailsSo you have set up your Facebook page, you have your business up on Instagram, and you are Tweeting happily away. So now your thoughts turn to how to get more people to follow you. Well you can always pay for more fans but let’s not go down this road – we always want quality…
DetailsNow I admit it, I am a child of the 80s – I love it when I get to play an 80s song in my classes (and I know most participants love it too). There are so many classic tunes but one of the iconic songs from this era is “Video Killed the Radio Star”…
DetailsOne of my favourite TV shows is Kath and Kim. Not only was it such a cleverly written show but I loved the classic quotes which have became part of the Australian vocabulary. Who can forget, “Noice, different, unusual”, “I can feel it in my waters,” and “now I’ve got one word to say to…
DetailsFirstly let me say up front this blog is based on a true story. I have organised countless events in my life, from small breakfast briefings to nation wide conferences. So I was the natural choice to organise my partner’s upcoming 50th birthday party (or as he likes to call it, “21 plus 29 years…
DetailsThis may be the most boring and unglamerous blog I have written but it may be the most important one you have read in a while. There is one item that every fitness business must have not only in order to run successful direct marketing campaigns but a thriving business. A good, up to date,…
DetailsThere is an old Greek saying, we have one mouth for talking and two ears for listening – meaning we should listen twice as much as to what we speak. Very wise words but from my experience, this is more the exception than the norm. Everyone wants to hear what a great job they are…
DetailsLet’s face it, the fitness business is one of the most personal businesses you can be in. Like doctors, people are entrusting their health and body to you to help them lose weight, build strength or improve their overall fitness. So it makes sense your marketing should take a personal approach as well. All forms…
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