One of the first questions I ask any fitness business, is do you have a marketing plan – 90% of the time, the answer is no.
Every fitness business needs a marketing plan. Marketing plans are to businesses what exercise programs are to fitness instructors. Marketing plans provide a road map for achieving your goals – they help guide your decisions in allocating your budget dollars and controlling your expenses.
No business is too small to have a well thought-out marketing plan. In fact, the smaller you are, the more crucial it is as your resources are more precious.
Even if your budget is small, then you definitely need a plan. Even if you are not spending physical dollars on marketing, you are spending your time. Time is still a resource that needs to be managed and a marketing plan will help ensure you are spending your time (or your staff’s) on projects that will help you achieve the goals that are most important to you.
Though you may never spend a dime on traditional advertising, chances are you have a Web site, do letterbox drops, or have a Facebook page. With a plan in place, you can more wisely select which activities align best with your goals, which increases the chances of your business succeeding.
So ask yourself, is it time to get your plans in order?