05 Aug The top 10 reasons you should outsource your marketing & social media
When running your own business, you can find yourself easily snowed under with so many tasks it can sometimes seem out of control. But the good news is that it does not have to be! You probably have enough on your plate at any one time, so why add more to the endless list of things to do? One of the ways you can lighten your load is by outsourcing tasks relating to marketing and social media. In this way you can free up your time for others tasks that crop up while you are running your business.
If you still are not convinced, here are my top 10 reasons for outsourcing your marketing and social media so you focus on what you do best.
1. Need more time on your hands?
The primary reason for looking to hire someone to offload some work is of course time management. You have so many things to do when running a fitness business it is easy to stretch yourself too thinly. Do not let this be your undoing. Find someone and trial them for a week or two to ensure you are getting the best person for the job.
2. Time is money
Another important reason for outsourcing your marketing is money. Time is money, so saving yourself time, despite having to pay someone else for theirs, will in fact save you money in the long run.
You probably don’t need a full time marketer so by outsourcing this part of your business, you also save on labour costs, wages, superannuation and you can use them when it suits you (even over the holidays).
3. Focus on your core business
The time saved will mean you can direct this energy elsewhere, in places where your business is struggling or really needs your assistance. Having others concentrating on your marketing will allow you to focus more time on why you got into business in the first place.
4. More time for clients and members
Similarly to being able to concentrate on the core of your business, outsourcing can also give you the freedom to pay more attention to your current membership base. Ensuring that all members or client’s needs are being met will limit the risk of anyone losing interest or having a negative experience with your business. Keeping the clients you have already obtained is of course an important aspect of running a successful business. And happier members will increase the likelihood of them spreading the word in regards to their positive experience with you.
5. Two heads are better than one
Getting a fresh take on your business, especially those experienced in marketing, can give your social media and content a new spin. You may reach potential clients who would have otherwise overlooked or didn’t think about. Often we do not see what others can see and having a new set of eyes look over your current campaigns and activities can definitely work to your advantage.
6. Boost content traffic
Social media is a great way to drive traffic toward your company website. Often we overlook these platforms but bringing in someone with experience in this area can certainly help to boost your online content traffic. Never underestimate someone who has a vast knowledge of social media as they are more likely to know the ins and outs of the platform and be able to use this to your advantage. Not everyone is a social media genius, and in this day and age you don’t have to be. Outsource to someone who is and watch your clientele grow as a result.
7. Keep people’s interest
Following along this line, someone experienced can help to capture and maintain the interest of your new found community. Social media success is primarily about the amount of interactions your content obtains and in turn this will heighten the chances of interested parties proceeding to your site. Getting people to like your posts is one thing, but gaining the attention of your target audience is another. While getting likes and a large following is important to grow your brand, you want to get the attention of the right people. Having and maintaining this interest from those who are likely to purchase from you is critical for your success through online platforms.
Social media is changing all the time so having someone who keeps up to date with social media trends and versed in creating new and exciting content, is critical. As a business owner you do not have time for such things and this is why outsourcing can be your best option.
8. Know your target audience
You need specific content to reach your target audience. What if you do not yet know what that target audience is? This is why getting in a professional can be a good move for your company. They will be able to pinpoint not only who you are targeting but also content which will be appealing to them. Having content that your selected audience is interested in will increase the probability of not only interactions with your platforms but also the likelihood of sales.
9. Don’t lose out to the competition
Your competition may already have a team handling their marketing and social media. Don’t get behind in the game! Even the smallest businesses these days can have a virtual team of people working on their socials for them. You need to stay a step ahead, so find the right team as soon as possible!
10. Stay up to date with the latest trends
Digital marketing experts spend a lot of their time upskilling themselves and keeping up with the latest trends within the industry.
This will benefit you greatly as it will keep you and your fitness business up to date and ahead of the changing trends, making sure that your company will stay a few steps ahead of its competitors.
So, whatever your reasoning for freeing up some much needed time, there are plenty of ways that you can find someone to take the reigns on the content for your social media and other marketing campaigns. Don’t work yourself to the bone! If there is someone you can hire to help you with tasks and make life easier for your and better for your business, then use them.