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Firstly let me say up front this blog is based on a true story. I have organised countless events in my life, from small breakfast briefings to nation wide conferences. So I was the natural choice to organise my partner's upcoming 50th birthday party (or as...

There is an old Greek saying, we have one mouth for talking and two ears for listening - meaning we should listen twice as much as to what we speak. Very wise words but from my experience, this is more the exception than the norm. Everyone...

Let's face it, the fitness business is one of the most personal businesses you can be in. Like doctors, people are entrusting their health and body to you to help them lose weight, build strength or improve their overall fitness. So it makes sense your marketing...

Fitness centres spend most of their time marketing to individuals, sometimes couples and maybe families. But have you considered targeting local companies around your area? This can be an untapped goldmine providing you with many potential leads for your fitness business. If you are targeting corporates (such...

As I mentioned in a previous blog, most gyms focus on acquiring new members but retention must be one of your main objectives for any fitness business. Firstly, let's define retention - simply put this is how long a member pays you before they cancel their...

A complaint I often hear from people who have been a long-term member of a gym is how they often see their gym promoting special offers to entice people to join with a deal which is far superior than what they were ever offered. They...

One of the first questions I ask any fitness business, is do you have a marketing plan - 90% of the time, the answer is no. Every fitness business needs a marketing plan. Marketing plans are to businesses what exercise programs are to fitness instructors. Marketing...

One of the most pressing issues all businesses face is how to generate more leads. This has become so much more challenging for gyms. Personal budgets of potential prospects have become tighter as living costs have increased, marketplace competition has increased and people are expecting more...

I work in many gyms around Sydney and one of the biggest issues they face at the moment is competition. With more specialised gyms opening up and with the rise of smaller 24-hour gyms, it becomes more challenging than ever to attract new members and harder...