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Let’s face it, we all have a good laugh about those typical gym stereotypes we read about and often see at the gym.If I see someone spending more time on their mobile phone texting furiously away, I wonder just how serious they are about their...

Let’s face it, everyone and anyone is on social media nowadays, me included.But are people reading about your fitness business or listening to the wonderful things you are saying? Consider that the average person has over 300 friends on Facebook with most having something to...

When I decided about ten years ago that I wanted to do something in addition to marketing, I was tossing up between becoming a university lecturer or a Les Mills group fitness instructor.I decided to go down the instructing path. I was already spending a...