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When I decided about ten years ago that I wanted to do something in addition to marketing, I was tossing up between becoming a university lecturer or a Les Mills group fitness instructor. I decided to go down the instructing path. I was already spending a...

All my friends know of my disasters with online dating in the past. And let me tell you, there are many of them. One of the main problems was trying to attract the right person - to have a good match between what I wanted and...

One of the first questions I ask any fitness or sports business owner I meet for the first time, is what they do better or differently to anyone else they are competing with. Now if I get the answer "we have the best customer service," I...

Social media plays an important part of your marketing. Just like any marketing, you need to be monitoring the results to see what is working and what isn’t. You need to perform routine checks on what kind of content is well liked by your audience,...

If you aren’t on or using LinkedIn, consider these facts: LinkedIn is the world’s largest professional network on the Internet LinkedIn is currently the third most popular social network in terms of unique monthly visitors, right behind Facebook and Twitter There are over 7 million registered members in...

So you have set up your Facebook page, you have your business up on Instagram, and you are Tweeting happily away. So now your thoughts turn to how to get more people to follow you. Well you can always pay for more fans but let’s not...