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Instagram is really becoming a hot social media tool to be on today. As of June this year, Instagram had 500 million monthly active, more monthly active users than Twitter and is the second most engaged network after Facebook.You should be on Facebook as a...

From my experience, I find the vast majority of fitness and sporting businesses spend hours of time and the majority of their budget on marketing to individuals or sometimes couples and families.But let me give you a tip - get to know your local companies,...

OK let's start this blog getting down and dirty.Most of us have experienced a one night stand - that fleeting night of passion that often is exciting, thrilling and can make you feel so special at the time.Then the next day comes - boy is...

When I decided about ten years ago that I wanted to do something in addition to marketing, I was tossing up between becoming a university lecturer or a Les Mills group fitness instructor.I decided to go down the instructing path. I was already spending a...