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I don't need to tell you just how competitive the fitness industry is - it is fierce. There seems to be a fitness business on every corner. And just when you think there couldn't possibly be any more, another competitor opens their doors. This makes it...

As we come closer to a new year, what will be the big social media trends to make an impact in 2018? Well read my predictions on what social media trends I think will help you market your fitness or sports business. Social media advertising –...

As we are approaching the end of the year, I thought it was a good chance to look back on the role social media marketing played and what proved the most effective in building your brand, generating leads and generating loyalty in 2017. The use of...

You may be using Facebook advertising for a number of reasons but probably the most important one is to obtain more leads for your fitness or sports business. Facebook gives you a range of different advertising objectives such as brand awareness, more video views, engagement and...

When you are scrolling down your Facebook feed, what gets your attention first - a photo or a video? It is a well proven fact that video gets more attention compared to an image. One of the great things about video is that you can share more...

My previous blog was on writing more effective Facebook ads but what about who then sees your ads? First let's take a step back - you have to work out who your target audience is. This is one of the most basic marketing questions to ask. You...

Most businesses I work with have run Facebook ads in the past with varying degrees of success. The usual case is that a lot of money is spent with disappointing results. Social media is like any form of marketing, you want a return on the money...

Let's face it - first impressions count. We sum up people, rightly or wrongly, in the first few seconds we meet them based on how they look, what they are wearing, how they talk, what they say and how they carry themselves. The same applies to...