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One of the best ways to enhance your social media content is to follow similar brands even if they are your competition. This way you can get a clear idea of what works and what does not. In addition to trial and error, knowing how...

We all know that over winter it is harder to keep up that motivation. It seems that, especially in the fitness industry, the cooler weather can bring with it a lull in business as everyone prepares to bunker down. But it does not have to...

Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your fitness business? In this blog, you’ll discover the most common mistakes made with Facebook ads and how to resolve them so...

As you all probably know by now, the new Facebook algorithm has resulted in a big drop in the organic reach of your content (for more on this, read my previous blog on Facebook Zero. Mark Zuckerberg, said this about the planned updates to the news...

As we are coming to the end of 2018, now is a great time to start planning your 2019 social media strategies. But social media is always changing so it is important to keep an eye on any new developments which you can take advantage...

As fitness owners struggle to reach their audience with Facebook page content, many are turning to Facebook groups to deliver their brand’s message and connect with fans. Many marketers compare Facebook pages to a monologue and groups to a dialogue; while a brand is in control...