One of the first questions I ask any fitness business, is do you have a marketing plan – 90% of the time, the answer is no. Every fitness business needs a marketing plan. Marketing plans are to businesses what exercise programs are to fitness instructors. Marketing plans provide a road map for achieving your goals…
One of the most pressing issues all businesses face is how to generate more leads. This has become so much more challenging for gyms. Personal budgets of potential prospects have become tighter as living costs have increased, marketplace competition has increased and people are expecting more for their money. Lead generation, therefore, has become increasingly…
I work in many gyms around Sydney and one of the biggest issues they face at the moment is competition. With more specialised gyms opening up and with the rise of smaller 24-hour gyms, it becomes more challenging than ever to attract new members and harder to retain existing ones. Many businesses lose up to…
